With Bungie exorcising itself from the behemoth, and taking the Destiny IP with it, the Blizzard Entertainment half of Activision Blizzard is bearing the weight into 2020. But internally, it feels like the balance of power has shifted. It’s also easily still the biggest of the traditional, third-party game publishers. However, Activision Blizzard is still in the industry’s top 5 money-spinners. ![]() It’s true the industry giant isn’t as prolific as it once, heavily relying on Call of Duty and remakes in 2019. Then made over US$600 million in three days with the Call of Duty Modern Warfare launch weekend. Catalysed (along with the NBA) a worldwide debate about maintaining its values while expanding into China. The company rediscovered lost fans with the successful release of World of Warcraft Classic. It’s been some month for Activision Blizzard.
0 Comments
Leave a Reply. |